Growth Strategies and Business Planning
Strategic Planning – 3 to 5 year objectives
- Gathering business intelligence to inform business strategy.
- Analysis of internal operating end external environments.
- Setting strategic goals.
- Translating into firm business objectives.
- Establishing monitoring systems.
- Exit strategies and/or succession planning.
Financial review
- Review of current financial systems and controls.
- Analysis of financial performance.
- Examination of issues such as cashflow, creditor/debtor days.
- Review of fixed and variable costs.
- Pricing of products or services.
Marketing review
- Defining the product or service on offer – features and benefits.
- Defining the marketplace.
- Identifying target customer groups.
- Competitor analysis.
- Marketing media – website, literature, advertising, promotion.
Read our Case Study for Business Planning
